2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
Metadata
AUGUST 23, 2022
Let’s talk about it. When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. We’re just a bit perplexed about the rest.
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