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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

Let’s talk about it. When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. We’re just a bit perplexed about the rest.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. For example, the Oscars botching the best picture announcement and your brand deciding to make a post about it. Breaking Down Social Silos with Technology.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

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A New Era for Financial Services Firms

Seismic

A lot has changed since the first forward-thinking banks, insurance companies, and wealth management firms began to grapple with the risks and the rewards of social media. Failure to ensure all social media activity is compliant is not an option. Read The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 here.

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You’re interested in ABM but what will it cost?

Martech

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. How to think about ABM budgets. Forrester found that 70 percent of organizations expected the average cost to rise. In particular, will it fit in your budget?

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 102