Remove Demand Remove Ethics Remove Guidelines Remove Paid Content
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Modern consumers are demanding. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers.

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Marketing on Threads: What you need to know

Martech

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.

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Maximizing Your Reach: A Guide to Creating Plastic Surgery Ads that Convert

DAGMAR Marketing

According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), demand for plastic surgery procedures has skyrocketed as things return to normal. Here, we’re going to discuss the importance of advertising for plastic surgery clinics, and provide a comprehensive guide on creating compelling ads that convert.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2. Source ) U.S.

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Marketing Life Science: The Ultimate Guide for Marketers

Valasys

The life sciences market is booming at a steady rate. Thanks to significant parties, the increasing adoption of strategies makes the market expected to rise at a CAGR of 12.75% from 2022 to 2029. Consequently, biotech companies are searching for experts in life sciences marketing to reach their target audience.

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The Carrot and Stick of Social Media Disclosure

Convince & Convert

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

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How to create B2B social media policies

Chris Koch

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. obey your local laws, behave ethically, etc.)