6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. However, this ignores the majority of potential customers.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

6sense

MAY 9, 2017

How to drive converting in-market revenue and pipeline. How to use this approach to build trust, efficiency and improved metrics across sales and marketing.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Metadata

MAY 24, 2023

I’ve always been in favor of hedging my bets with a healthy mix of organic posts and paid ads. Capture: Demand capture converts in-market buyers who know they have a problem and are actively looking for a solution to solve it. With that said, obviously most teams are pivoting right now. What’s a budget group?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Second-party intent data can be as simple as a publisher collecting first-party data and sharing it with other organizations. . Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. Any contacts in those accounts should also be added to a nurture campaign.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. They also need a firm understanding of their target prospects’ pain points — if possible, better than the prospects themselves. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. Reliable conclusions can be drawn knowing that our data is up-to-date, accurate and has been captured from those who resonate with your target audience.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Anteriad

DECEMBER 14, 2022

And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. Our take: There are established AI tools available that you’re probably not taking full advantage of, like tools that use intent data to identify in-market buyers.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

PureB2B

MARCH 28, 2022

One of the easiest ways to stand out against competitors is to develop keywords that best define the solution you’re marketing. For example, you might be a patient database software that targets doctors' offices, but because of how your buyers are searching in Google, now you’re competing with a meditation app.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

6sense

JANUARY 7, 2016

To help you take stock of the team you have now and outline the team you hope to build in 2016, we’ve created a 3-tier approach to thinking about the mix of skills and experiences every modern marketing team should have. The Demand-Generation Team. Demand generation has come a long way in the past five years.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Terminus

AUGUST 25, 2022

We fought our way through a global pandemic for which there was no marketing playbook and we saw a good chunk of our pipeline erased as in-person events were canceled, the virtual market became flooded with content, and we seemed to be up against a new socio-economic crisis each week. Demand generation programs have a place.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

Adobe Experience Cloud Blog

JUNE 6, 2016

Here’s a recap of some of the most talked about topics and key takeaways: Marketing Automation—It’s the Heart of the Technology Ecosystem. It is interesting to think how marketing automation can evolve to be the system of record for your customer and also be used across the organization to truly understand and monitor buyer activity.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Sword and the Script | B2B

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. I’ve merely organized them in a way that I think serves readers best. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

6sense

JULY 17, 2017

Thousands of organizations use Okta’s platform to work faster, boost revenue and stay secure. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Still, here I go again…. Just give us a shout.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

NetLine

JUNE 5, 2023

They were missing nearly all of their buyer’s journey… But not anymore. Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. What is INTENTIVE?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2023

billion USD is how much the Cloud Computing market is projected to grow by 2029. With 70% of businesses now operating in the cloud, it’s a clear target for cybercriminals like no other. 70% of organizations will implement structured infrastructure automation by 2025.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80