Deliverability Privacy Protection Rules Urgency Marketing 
Litmus
JULY 28, 2021
Some marketers use these terms interchangeably, but they are actually two different things. But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. Unfortunately, there’s no hard and fast rule about email preview text length. Learn more ?.
Litmus
JUNE 17, 2021
Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Use urgency—sparingly. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. So why are we here, then? Writing subject lines is hard.
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