Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. Return on investment (ROI). If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Read on to learn: What is an email checklist? Unsubscribe rate.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. We shall unravel the intricate tapestry of email marketing success.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Navigate the Channel

JULY 12, 2023

Improvements to email strategies can yield better engagement and ROI. In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. That’s $36 for every $1 spent! Don’t know where to begin?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, two years after GDPR went into effect, where do we stand?

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

Litmus

JUNE 10, 2024

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. Without regular data cleansing, your data can become stale—resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) The era of third-party cookie tracking is over.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89