Deliverability Examples Opt-in Privacy Protection 
Liveintent
OCTOBER 8, 2021
Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.
Litmus
AUGUST 3, 2021
Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. You’ve got this.
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ConvertKit
JULY 6, 2021
You’ve probably heard about Apple’s latest privacy changes taking effect in September. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. For example, clicks will become a much better indicator of subscriber engagement and the performance of your email. Pullquote. (27:10)
Litmus
JULY 16, 2021
Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?
Martech
OCTOBER 30, 2023
The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.
Litmus
SEPTEMBER 20, 2022
For example: Click-through rate (CTR). Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Read on to learn: What is an email checklist? Registrations.
Navigate the Channel
JULY 12, 2023
In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. Benchmarking industry standards can guide email marketing goals. Twisted logic, yes, but a valid open rate metric?
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