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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

While many searchers use both Google and Bing to do research with, Bing searches come from more than just bing.com. Another similarity between the two search engines is what Bing refers to as Deep Links. Deep Links are the popular pages from your site that appear beneath a top ranked SERP. Delete blocks.

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. However, the report indicated that marketers are struggling to measure their mobile and app ROI.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Keyword research. Link acquisition. To do a lot of research, you need an Enterprise SEO platform that can perform extensive keyword research and provide all the data required to bring in qualified visitors to your site. Dive Deeper: SEO Keyword Research Made Easy in 2021. Competitor Analysis Report.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Recent research has also shown that mobile advertising spends by mature organizations are slated to increase 21.9% Thereby, also taking up an increasing portion of organizational marketing spend, too.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.” In fact, our research says that on average, every paid install drives three organic installs : So if you're looking to boost your organic rankings, you should consider folding paid efforts into your overall promotion plan.