6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data

6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions. De-duplicate records.

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The Minimum Value Data Point as Key Criteria in Your Data Management

LeanData

A frequent conversation point often involves stepping back from considerations of possible vendors and potential solutions, and starting with the overall data strategy itself. .

#AskTeleverde – Retro in Redondo Beach

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Most of today’s demand generation vendors sell you a list – perhaps with predictive scores if you’re lucky – and then just walk away,” said Vik Singh, co-founder and CEO of Infer. Lead Generation Optimization – By pulling all lead data into Infer Profile Management, marketers can score and de-duplicate records in order to compare quality across multiple vendors.

Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. What’s more, vendors now offer automated batch and on-demand data enrichment , making it more efficient and faster to validate and enrich your enterprise platform records.

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. And don’t just take the vendor’s word for it – talk to their other clients about their experience with the platform.

First Rule of Content Marketing: Don't Say Anything Dumb

What Works - What Doesn't

  One example is repeating familiar “pain points” ad nauseum, like the need to secure your servers in an age of hackers, or to de-duplicate your data to save money on hard drives. the cost of security, the performance hit of de-deduplication) that you tackle.   Finally, don't waste time boasting you do what any half-sane vendor would do, like “We tailor a solution to meet your needs.”

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. Knowing this, you might suspect there are other real time decision management vendors with roots in Web marketing. Users can block these from containing duplicate offers.

3 Ways to Keep Your MarTech Stack Tidy

Marketo

To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers. Author: Ed King Does your MarTech stack look like your kitchen drawer? If so, think about what that means for your data as a B2B marketer.

First Rule of Content Creation: Don't Say Something Really Dumb

What Works - What Doesn't

    in an age of hackers, or to de-duplicate your data to save money on hard drives.    performance hit of de-deduplication) that you tackle.   3)   Boasting you do what any half-sane vendor would do, like “We tailor a solution to meet your needs.” OK, maybe some people are so dumb they don’t know a heater gets hot.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology.  If your message doesn’t resonate with your buyer, they’ll move on to the next vendor until they find one with whom they can relate.   This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control.