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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

XML sitemaps have been around for a while, and are still an important source for search engine spiders to find URLs. Create a consistent URL structure. Does your URL structure make logical sense? When visitors are on a particular page, does your directory structure and page URL tell them exactly where they are?

SEO 105
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Position Zero Is Dead; Long Live Position Zero

Moz

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

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The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. is this affecting also Knowledge Panels?

Features 111
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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

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Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy

Conductor

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93
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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.