Moz

FEBRUARY 4, 2020

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

Conductor

FEBRUARY 18, 2020

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Consequently, some folks are seeing significant declines in CTR. It’s not all doom and gloom, however. <cough, cough, AMAZON.

De-duplication 71

De-duplication CTR SERP Comparison 71

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Single Grain

JUNE 28, 2019

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. It’s usually an if/then statement, such as: “If my meta descriptions include a power word, then my organic CTR will increase”. “If In fact, Etsy did an SEO test similar to this.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Broad use of AI increases the risks of generating duplicate content. The lesson here?

SERP 71

SERP SEO Generation Long Tail Marketing 71

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Hunt down and eliminate duplicate content. Everybody does. Image Source: Robotstxt.org ).

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111