Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Tags: demand generation marketing automation social media online marketing.
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Customer Experience Matrix
FEBRUARY 4, 2010
Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.
GreenRope
JULY 27, 2020
When used correctly, marketing automation improves the customer experience by delivering relevant and personalized content in a timely fashion. The fact that three-quarters of online marketers are using automation to reach their customer base is evidence of the technology’s success.
Customer Experience Matrix
FEBRUARY 8, 2010
Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.
Ambal's Amusings
DECEMBER 21, 2012
Crowd Factory helps marketers put a powerful social campaign on Social Media channels, whether it’s your website, emails, banner ads, landing pages, your Facebook page and other online marketing channels. How can marketers leverage the Crowd Factory? Customer Acquisition. This helps in fine tuning their campaigns.
Webbiquity
AUGUST 19, 2016
Sam Allcock is an SEO and content marketing professional and founder of Custard Online Marketing. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Twitter: @ CustardMedia.
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