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More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

SEPTEMBER 29, 2009

another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”. Tags: web analytics customer data integration marketing measurement.

Enterprise Management 120
Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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