InsightSquared

MARCH 5, 2021

I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. The system should use techniques that validate the email so as not add erroneous contacts to the database. .

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

The Point

DECEMBER 15, 2020

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way. .”

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Salesforce Marketing Cloud

FEBRUARY 13, 2024

“It verifies that the subscriber’s address was valid at the time of sign up and affirms their consent to continue receiving commercial mail. “It This safeguards data hygiene, honors permission, and will help boost overall engagement.” Convincing readers to opt in can be a challenge.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. Protip: Act-On’s customers can use the built-in link validation tool of the Act-On platform to test their links). Much like with SSL and link shorteners, a privacy policy is a requirement in the evolving world of deliverability.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Salesforce Marketing Cloud

JANUARY 8, 2024

By adopting zero-trust security, you require that users’ identities and security postures be authenticated, authorized, and validated. Remember physical security Physical data security is simply about controlling physical access to your data, whether it’s stored on- or off-site. It’s another way to protect your ROI.

Enterprise Management 59

Enterprise Management Work Management Marketing AI Phishing 59

Convert

MAY 23, 2023

Then we also have the impact of GDPR and e-Privacy regulations. As a tester, you have to seek consent from visitors before you can bucket them into A/B tests, unless you choose a tool that uses aggregated or anonymized data , like Convert. One key component of product experimentation is the use of feature flags.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Conductor

JANUARY 22, 2020

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search. Structured Data.

SEO 100

SEO SERP Work Management Lead Ranking 100