Zoominfo

MARCH 24, 2021

Considering that 42% of sales reps feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well. . With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

The Point

NOVEMBER 29, 2017

And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. Yes, there are technologies that will help.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

DealSignal

APRIL 27, 2023

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. You can find more thorny data issues and solutions in our new white paper , available for free download.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships. Renewed interest in data hygiene.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 30, 2015

In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. You can find more thorny data issues and solutions in our new white paper , available for free download. Like this post? Sign up for our emails here.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80