Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

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Opt-in Marketing AI Email Marketing Opt-out 111

SalesIntel

OCTOBER 5, 2023

Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns.

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Segmentation CAN-SPAM Deliverability Privacy 52

AccuData

JULY 26, 2018

Another great way to increase marketing results is by adding data to an existing file. For example, you might add demographic data to allow for segmentation and personalization. Enhancement can also provide details that a customer list may currently lack, such as an opt-in email address. Provide Data Hygiene.

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Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Bluetext

JULY 6, 2020

It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. To avoid the FTC and International regulators ire, digital agencies such as Bluetext recommend taking data privacy measures that cater to the most comprehensive regulations in effect. .

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Privacy Privacy Policies Privacy Protection Paid Search Agency 47

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

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Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Porch Group Media

JANUARY 10, 2023

Practicing regular email hygiene best practices can help increase your sender score, thus improving your sender reputation. If you’ve noticed a decrease in your open rates, re-evaluate your messaging strategy to ensure you’re sending information that subscribers opted-in for. Require a Double Opt-in Process.

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Deliverability CAN-SPAM Opt-out Opt-in 52

Zoominfo

APRIL 17, 2018

Email hygiene is a crucial, yet often overlooked, element of email marketing. Implement email validation. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate. Invest in ongoing data maintenance. Contact data decays rapidly, email addresses included.

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Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

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Privacy Opt-out Contingency Planning Opt-in 102

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. Once your emails go off to explore the world on their own, your work still isn’t done. Are your emails making it to the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? But never fear! We’ve got you. True: that’s the end goal.

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