Data Hygiene Open Rate Opt-in Validation 
SalesIntel
OCTOBER 5, 2023
Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.
Litmus
DECEMBER 13, 2021
Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.
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Porch Group Media
JANUARY 10, 2023
Sender scores are based on a rating from 0 to 100, with a score higher than 80 indicating an excellent sender reputation. Practicing regular email hygiene best practices can help increase your sender score, thus improving your sender reputation. Open rates: Email providers track whether users open or click through your messages.
Act-On
NOVEMBER 7, 2023
Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account. Click Rate: Number of clicks divided by number of emails delivered. But never fear! We’ve got you.
Zoominfo
APRIL 17, 2018
Email hygiene is a crucial, yet often overlooked, element of email marketing. There are three main factors that contribute to a bad email reputation: High bounce rates : An email “bounce” means that the message was not delivered, usually signaling an invalid email address. Implement email validation. Keep reading.
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