Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Great idea…unless you want to generate new leads and increase sales.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

SEPTEMBER 18, 2018

Today, we explore the negative side of personalized marketing , and the tactics you must avoid if you want your customers to trust your brand. Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. Personalization. Keep reading! Aggressive personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Categories like marketing manager and financial analyst don’t seem to work anymore. Keep everything data stamped.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. As we’ll explore, email marketing is the beating heart of many B2B campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

APRIL 27, 2022

Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If you want a well-oiled revenue engine, you’ve got to fuel it with clean data. In this post, we tackle some foundational dirty data questions: What is dirty data?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 23, 2018

After all, account and contact data is the fuel that enables your revenue engine to run smoothly. Anyone in sales or marketing will tell you that finding and maintaining high-quality data is a full-time job. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. Data Hygiene: The overall quality of your email list and the associated data.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Porch Group Media

JANUARY 10, 2023

This guide will cover what email deliverability is, why it matters, and how you can improve your email deliverability rate so you can start crushing your KPIs, engaging your customers, and generating more sales. Practicing regular email hygiene best practices can help increase your sender score, thus improving your sender reputation.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

JUNE 30, 2021

So, we primarily focused on boosting the sales process and saving the time spent collecting and verifying data. This approach has helped our clients across industries to: Widen Outreach with Accurate Data. Businesses often have to choose between Data Quality and Data Quantity. speed)/ Time.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

LeadSloth

JANUARY 12, 2010

Renewed focus on data quality. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Porch Group Media

SEPTEMBER 18, 2018

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty. With a stronger housing market, sales are increasing. ONLINE AND OFFLINE SALES. In the “Furniture & Homeware” segment, 33% of total market revenue will be generated through online sales by 2022. However, there is good news.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Zoominfo

NOVEMBER 27, 2018

This tactic is popular for several reasons—short subject lines are thought to grab subscribers’ attention quickly and to work best on smaller mobile screens, which typically only display the first 35 characters or so. Myth #2: Opt-outs are a major cause for concern. Myth #1: Short subject lines are always better.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Convince & Convert

APRIL 22, 2016

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Like meat on supermarket shelves, milk in the fridge, or prescription medicine sitting in your cabinet at home, all customer contacts and data have a use-by date.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Leads 100

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92