SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Skipping on data quality and hygiene leads to data decay and costs you performance company-wide. In short — get to bad data before it gets to your database!

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Contact data : Connect with decision-makers using data such as name, title, email, and phone, plus social profiles and connections.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. IBM estimates that poor data quality costs the US economy $3.1 trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

InsightSquared

MARCH 5, 2021

I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. Time that can be much more effectively spent engaging customers to close business. . It is now quite clear to me that was not my reps’ fault.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Litmus

APRIL 25, 2022

Monitoring things like sender reputation, format and content, and list hygiene can help highlight where to focus your efforts for improvement. In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences. Data hygiene. Personalization.

Email Marketing 101

Email Marketing Deliverability CAN-SPAM Data Hygiene 101