Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. 6 free online PR tactics that deliver by iMedia Connection.
5 Tips For Improving Your Social Media ROI
APRIL 17, 2014
by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.
The 5 New Must-Have B2B Marketing Skills
MARCH 8, 2012
Marketing needs to be a publisher and the marketers need to be authors. Social Media. By doing so they can serve as ambassadors to your customer community, and amplify your messaging. I don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured. The 5 New Must-Have B2B Marketing Skills is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Marketers: How To Get Noticed by “Influencers”
AUGUST 4, 2011
This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. Because the social Web gives individuals reach that was previously available only to institutional publishers. This “free PR” is likely to be rewarded with familiarity and loyalty later.
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Social Media Bouncer.
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Their audiences publish it, too.
Marketing In Real-Time – The New Trading Room Floor
B2B Marketing Insider
DECEMBER 20, 2012
At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.
The role of public relations in lead generation for B2B firms
JUNE 13, 2014
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. On a strategic level, here are the top elements of PR for lead generation: 1.
The Best of the Best: 2016 Video Marketing Awards
NOVEMBER 11, 2016
Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. They also needed a system that integrated with Eloqua, their Marketing Automation Platform.
Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
MARCH 23, 2014
DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers.
Most Exciting Marketing Technologies to Adopt in 2017
JANUARY 4, 2017
I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook!
B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation
B2B Lead Generation Blog
MARCH 8, 2006
Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.
B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
B2B Lead Generation Blog
APRIL 18, 2007
Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.
ClickInsights: What was your "Aha" moment in 2009? - Part 2
DECEMBER 17, 2009
Get Customers. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.
CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. The first step to becoming customer centric is to understand customers in depth. Get Customers.
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media Odd Couple.