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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. According to a report published by Salesforce, “97% of marketers witnessed a rise in business outcomes as a result of personalization.” Why Personality-driven Marketing Works.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. With stats like those, it’s obvious that your business should be active on social media.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Sounds like an understatement, right? Translation? Let’s break ’em down.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

The search process can be time consuming, and when you do it as you go, you risk missing a great resource during your quick search. Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. Copyblogger – Copyblogger aims to help content creators succeed.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. Everybody Wins?

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

The DIY tool: This checklist is part of the article How to Win Your Battle for Content Marketing Buy-in [50+ Stats]. Drive greater loyalty, satisfaction, and evangelism among your existing customers? You probably already collect some of the information you need to build a robust persona – basic demographic and geographic data.

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