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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). That’s a nice stat, right? The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing.

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Customer Data Platforms – the Stats You Can’t Ignore

Porch Group Media

Let’s dive into the stats to get a better understanding. Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience. Forrester). So why is this and what are some of the benefits CDPs offer?

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

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B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. It puts marketing organizations in a no-win game where fingers are crossed that their latest campaign will score viable opportunities…as if by chance. Where this happens is often in the review process. This is one I hear frequently.

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Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Sell the right product to the right customer. Cross sell to purchases of a specific product. Site stats. So why is Email Segmentation important anyway? . Distribute.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. When it comes to the lead qualification process, it’s critical that you understand the different lead types, and their content needs. Identifying the prospects is the first step in the sales process. MarketingSherpa).