Martech
OCTOBER 21, 2021
During the pandemic, in-person events and meetings went virtual, and customer interactions became much more dependent on digital communications. But this digital transformation in customer relationships had been underway many years prior to 2020. Why cross-channel customer journey orchestration is important.
The Customer
JULY 13, 2021
Digital Transformation Through the Customer Lens. Spending intent did not, however, vary according to brand loyalty, with both loyal and non-loyal guests planning to spend an average of $450. The differences in loyalty were apparent in the different hotel segments, with loyalty more pronounced at the economy level.
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ClickZ
JANUARY 24, 2020
They’ve now even expanded into brick-and-mortar using the same online data to inform which products they sell and what product tags they show. Sephora is also an aggressive brand that is expanding across the globe thanks to its digital transformation. Key takeaways for retailers. Who wants to buy your product and why?
ANNUITAS
JUNE 25, 2020
We made a fast pivot to divert our program dollars to digital marketing (since we sell to large enterprise, the in-person events had been a key marketing channel for engaging with senior level decision makers). Optimize digital channels to ensure they are personalized, timely and relevant. Be in it to win it!
Martech Advisor
NOVEMBER 19, 2019
Brand Keys, the New York-based brand loyalty and engagement research consultancy, has been decoding consumer behavior and emotional engagement since 1985. Watch for More Accurate and Predictive Cross-Media Measures. The headline for all that is, “Been There, Should Have Done That.”
ClickZ
MAY 24, 2019
What data elements in that experience would drive loyalty, retention, or an up-sell/cross-sell? She advises to start by picking one specific journey. Let’s say someone wants to upgrade her phone, or needs a new pair of shoes. Then start to build your integrated data hub / CDP.
Sana Commerce
SEPTEMBER 5, 2022
Defining goals for digital transformation. An outcome framework can help you figure out your main priorities or goals for a digital transformation project. Increase revenue : Encourage customers to buy online, but more, as well as improve upsell and cross-selling opportunities. Prefer to listen to the blog?
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