Cross-Selling Demographics Multi-Channel Psychographics 
The Marketing Blender
JUNE 5, 2024
For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. Sometimes the market doesn’t even know it needs what you’re selling. “Demand generation is generating interest in the idea of your brand… before you ever sell them on your product or service.
Martech Advisor
JANUARY 9, 2020
But can these new formats and delivery channels also re-thing how media is valued? As a result, advertisers are now forced to leverage OTT to find the best placements to reach their target audiences across all relevant forms of video delivery channels: traditional TV, streaming, and online video.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PureB2B
MAY 30, 2022
It is a class of market segmentation such as Demographics and Firmographics. Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Technographic data is a means to understanding a company’s technology stack. What hardware and software they are using?
Valasys
OCTOBER 11, 2019
The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling. Some companies sell to lots of small & mid-sized customers as well as to the big enterprises.
Convince & Convert
SEPTEMBER 14, 2010
However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. Pick a set of psychographic properties that are predictive of future customer value.
Valasys
AUGUST 12, 2019
The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).
Act-On
FEBRUARY 26, 2024
Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. Popular attribution methods include first touch, last touch, and multi-touch.
Expert insights. Personalized for you.
52 
Let's personalize your content