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10 Ways Your Small Business Can Attract More B2B Clients in 2019

BenchmarkONE

Max out the potential of your CRM. CRM and sales pipeline software is loaded with automations and customizations that can take the drudgery out of your marketing processes, so take advantage! Get a booth at a trade show. Trade shows are the “meat and potatoes” of B2B marketing. Study your competitors.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Here are the 5 must-ask questions, I created a YouTube video to show you why. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams.

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10 Robust Tactics to Acquire B2B Leads Quickly

Belkins

Duplicate contacts you already have in your CRM. For instance, RollWorks will allow you to show ads on other websites and make sure you meet your prospects’ expectations. It can be a case study in line with the content they are currently looking for. Trade Shows. Segment Your Audience. Video Content.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Exhibiting at an upcoming trade show? Display testimonials linked to case studies in your sidebar. Speaking at an event?

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. According to a study by Salesforce , only 20% of the salespeople follow their leads generated from events. Squandering the trade show leads isn’t a wise idea.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Furthermore, half of all Google+ users are under 25 years old.