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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

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What Is The Social Cloud and How Can It Streamline Social Media Marketing

Martech Advisor

Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. Social cloud is the latest kid on the block. What Exactly Is a Social Media Cloud?

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

Integrating Marketing Services and Customer Support. Kriti Kapoor spent many years in marketing services, working for several large companies and startups alike. HP is a pioneer in social customer service. HP is a pioneer in social customer service. She is like a mini CEO for her team of social customer service heroes.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Sprout Social. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. Reddit is more than just a niche social networking website. Check it out! It’s free!

B2B Sales 233
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Attribution Matters: Demystifying Social ROI in B2B Marketing

Adobe Experience Cloud Blog

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? So what’s a data-driven marketer to do?

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Google+ was a social network designed by a corporation. Unlike legacy CRM systems, OppSource has developed an integrated engagement platform that leverages artificial intelligence (AI) and machine learning. They’re creative.