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Your Guide to Sustainability at Dreamforce

Salesforce Marketing Cloud

Built on the #1 AI CRM, Net Zero Cloud connects ESG data with every corner of your business — including your suppliers, partners, and value chain — and automates reporting with Einstein. Leading with Purpose, Building for Legacy. Coming soon to Salesforce+! The Social Entrepreneur: Building Business for Good.

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Giving Back to Celebrate National Nonprofit Day

Full Circle Insights

National Nonprofit Day falls on August 17 this year. If you have a favorite nonprofit organization, now is an excellent time to show your support by making a generous donation. There are a lot of ways to structure a corporate philanthropy program and support nonprofit organizations through a business.

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Higher Education’s Big Pivot – Giving Students the Skills Employers Value

Salesforce Marketing Cloud

EDUCAUSE, a nonprofit advancing higher education through the use of technology, says that “the current education-to-workforce ecosystem results in skills being undermatched and/or mismatched for potential employment opportunities.”. If you [acquire] those skills, and have the means of getting CRM certified, companies will hire those kids.”.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster. Let’s take a look at some of the main sources.

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How to Increase Senior Living Lead Generation With Marketing Automation

SmartBug Media

Senior care marketers, including many nonprofit senior care organizations, are usually working with tight budgets and small teams, so every opportunity to increase efficiency goes a long way. Lastly, you’ll need a marketing automation tool, ideally one that’s integrated with your CRM, to help you implement and report on your strategy.

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5 Ways to Immediately Boost Account Based Marketing (ABM)

markempa

Here’s a transcript of that discussion: Paul: Welcome once again to another episode of CRM Radio Today; the voice of CRM today and tomorrow. I thought I would go to one of the experts of the industry Brian Carroll. He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.

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Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Full Circle Insights

White Papers. There are many cultural currents that steer women away from leadership positions, some subtle and others not subtle at all. After years of swimming against those currents, here are four things I’ve learned about advocating for women in leadership positions: 1. Find women who want a leadership role. Give women more at-bats.