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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?”

Trending Sources

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.

The Key Marketing Automation Players On Your Team

ANNUITAS

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? The Marketing User. The CRM User.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

You’ve started to gather a critical mass of leads. You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel.

20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Modern B2B Marketing

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt.

Why Marketing Automation, Why Now?

Modern B2B Marketing

If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. So in a nutshell, what does marketing automation do, and why should you care? Here’s why: Why Marketing Automation is More than a Trend.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Marketing is easy to overcomplicate.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. Workflows can manage both marketing campaigns and internal projects. It also includes its own lightweight CRM.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Marketing Automation.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Lead scoring is also done the usual way: by assigning points to lead attributes and behaviors.

3 Lead Scoring Problems – And How to Solve Them

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Few marketers would argue with the premise that “less is more” when it comes to delivering the right leads to sales. Gone are the days of inundating sellers with poorly qualified leads or “prospects” with little or no interest in buying. Challenge #1: Inability to score or prioritize all leads.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride

Modern Marketing

That’s how your marketing can feel to prospects. If you’re engaging with prospects through a marketing automation platform, your system probably has multiple entrance points and offers a wide range of experiences. More Effective Lead Scoring.

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. Moreover, operational source systems often don’t keep old versions of important data that changes over time (such as lead scores or contract expiration dates), making historical analysis difficult if that data isn’t stored elsewhere.

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Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

Stats 56

6 Vital Features to Look for in Marketing Automation Software this Year

Modern B2B Marketing

Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Marketing automation adds a power punch to your webinars.

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Rethink Marketing Automation – for the CASL-Compliant Marketer

Act-On

If you’re a marketer in Canada or you market to Canada, then you’re more than likely familiar with the rules and regulations of Canada’s Anti-Spam Law (CASL). How does CASL affect marketers? use marketing automation to identify and nurture prospective employees.

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4 Ways Marketing Automation Can Create a Pot o’ Gold

Marketing Action

Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation. What Can You Expect From Marketing Automation? In a nutshell: increased productivity and effectiveness for both marketing and sales.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. b2b marketing intent data lead scoring marketing automation predictive analytics

Getting Started Guide for Marketing Automation

The Effective Marketer

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Step 3: Content Marketing Audit.

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow.

Getting to Yes: 5 Marketing Automation Myths Debunked

Marketing Action

Two marketers walk into a bar. It’s a classic tale of marketing automation. Replace “bar” with “C-suite” and the scenario is played out every day in businesses large and small: marketers seek assistance for what ails them, and decision-makers dig in their heels.

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. Marketing automation is still in its infancy.

Discover 3 Types of Marketing Automation Engagements for Agencies

Marketing Action

The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas.

LEGO Education North America Builds a Winning Strategy Using Marketing Automation

Marketing Action

LEO: Tell me why you decided to implement marketing automation. BRANDEE: About three years ago, LEGO Education was using a marketing tool that allowed us to do basic email marketing. We also needed a better way of handling and managing our marketing lists.

How utilized is marketing automation today? An expert weighs in

chiefmartech

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. How utilized is marketing automation today?

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. A key part of “doing more with less” is automating your email marketing campaigns. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. in B2B Marketing ”.

5 Reasons Sales Should Be Excited About Marketing Automation

Marketing Action

Despite the name, marketing automation was never intended to be a marketing technology, even though about 80% of investments in marketing automation are driven exclusively by the marketing department. Sales still resists marketing automation.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

How to Fix a Broken Lead-Nurturing Strategy

Contently

When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Automate or prospect?

3 Ways You're Not Using Marketing Automation (But Should Be)

Hubspot

Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation? 1) Categorize Leads by Persona and Lifecycle Stage on the Fly.

6 Ways Marketing Can Help Generate Early Leads for Sales

Modern Marketing

by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. Getting to prospects is paramount, but so is focusing on the most qualified leads. Here are 6 ways that marketing can help make that possible. Marketers need to include a capabilities matrix, competitive matrix and an FAQ document as early in the lead nurturing process as possible.

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