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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. Do not expect the LLM to be your source of truth because it’s not your knowledge base.” Before : Write a marketing campaign for sneakers.

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Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. I’ve worked across multiple CRMs from Salesforce to HubSpot. Many times we get asked if a HubSpot CRM is right for our clients.

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What Is Customer Support, Anyway? Plus, 5 Ways To Make Yours Faster

Salesforce Marketing Cloud

Modernize your contact center The right mix of customer service channels and tools can help you become more efficient and improve customer satisfaction. AI can generate these responses based on customer data, knowledge base articles , or trusted third-party data. Show me how

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data. ZoomInfo provides standard features comparable to other lead-generation tools, including access to details like job titles, email addresses, and phone numbers.

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Do you really know your customer? How your tech stack can unearth true insights

Modern B2B

As marketers, we exist for our customers. In December, we undertook our second piece of Digital Connections research, asking CMOs about their use of marketing technology. In December, we undertook our second piece of Digital Connections research, asking CMOs about their use of marketing technology. This requires a rethink.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

Another thing to know is that MailChimp has shifted their focus and are no longer focusing on Email Marketing only. SendX is an Email Marketing Software we’ve built to try to solve a core (and often the hardest) problem for small businesses. Forever Free Plan: Another major plus for the beginner Email Marketer.