Adobe Experience Cloud Blog

JANUARY 28, 2014

According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. Implementing lead tracking. Demonstrating marketing contribution to revenue. Here’s how: The Marketing Technology Six-Pack. MARKETING AUTOMATION. CUSTOMER EXPERIENCE.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 28, 2007

To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. This environment has brought about a need to complement the classic 4Ps of marketing with a variation called the 4Ts: target, tactics, transact and track.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. CRM Daily explains the issues around lead tracking and what you do about it.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 28, 2005

DMNews.com: One-to-One Marketing Builds Sales Kermit Yensen writes, "Sales and marketing leaders often have a clear vision of how one-to-one marketing can benefit their prospective customers, their sales force and their bottom line. So why aren’t they implementing one-to-one marketing for themselves?

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes."

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Vision Edge Marketing

JUNE 20, 2019

One attribute of a high-performing organization, whether Marketing or otherwise, is the development, implementation, and consistent usage of a dashboard. Dashboards are a critical component of Marketing Performance Management (MPM). It must show how the work of Marketing is advancing the priorities of the business.

Work Management 141

Work Management Planning Multi-Touch Attribution Marketing Management 141

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

OCTOBER 7, 2010

We believed, as did Carr, that commoditization of certain segments of IT was occurring, and accelerating across various solutions as organizations implemented more austerity programs and sought substantial cost reductions. Frugalnomics, the need to do-more-with-less and drive bottom-line improvements was in full effect in IT budgeting.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Monitoring your lead creating tactics will help you unravel which tools are bringing the best ROI. Which B2B lead generation strategies really work ? Do your homework.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. Why bother?

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84