CRM Direct Marketing Emarketing ROI 
markempa
MAY 13, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability. We all want our ROI, and we want it now!
markempa
OCTOBER 17, 2006
« Lead Generation for the Complex Sale | Main | Lead qualification and scoring for better leads » E-book: Why Naked CRM Doesnt Work Did you know your CRM might be naked? One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
MAY 9, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I hope you can make it. Register here. companys focus.
Ambal's Amusings
OCTOBER 15, 2009
What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketers Gain Visibility.
markempa
JULY 11, 2005
Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." " The key is to look at why are we measuring our marketing ROI in the first place? Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.
markempa
MAY 24, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 My team wasnt fast but we had a great coach.
markempa
JUNE 13, 2005
« Participate in MarketingSherpas IT Marketing Metrics Survey | Main | MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! » Why dont sales people update the CRM and what can be done about it? When I asked about her CRM and how frequently sales team updates their database.
Expert insights. Personalized for you.
120 
Let's personalize your content