Zoominfo

FEBRUARY 12, 2019

But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place. If you lack stability in one area—lead generation, lead scoring , routing, etc.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Televerde

FEBRUARY 20, 2020

Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Get in touch here: info@televerde.com.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

Marketo 66

Marketo SMB Lead Ranking Lead Scoring 66

Martech Advisor

DECEMBER 27, 2019

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Step 2: Streamline Data Availability.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

6sense

AUGUST 27, 2021

I’ve long believed there is a tremendous opportunity to solve this problem and move the sales and marketing technology world away from outdated tools, and usher in a new era of B2B platforms that will fundamentally change the way companies go to market. This is what we’re delivering every day for our customers.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    The result? 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

My realization reminded me of recent conversations with many of our customers whose marketing technology (MarTech) stack is starting to look like my kitchen drawer—full of unitaskers, acquired through a variety of circumstances, without any real thought about how they fit into a well-functioning kitchen. De-duplication.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. It’s another form of Account-based Marketing (ABM).

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. Consolidate It.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

TrustRadius Marketing

SEPTEMBER 8, 2022

Customer relationship management ( CRM ) may be the most common business software on the market. They can help you with brand awareness, boost sales, and keep customers happy. All-in-one tools like these are so popular some probably wonder if they’re overrated and it’s actually a good question.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 This led to poor customer experiences and inefficient use of my sales team’s efforts. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 This led to poor customer experiences and inefficient use of my sales team’s efforts. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Time to plan your next marketing campaign or start prospecting into your top accounts! Uniqueness : Are there duplicate records? A marketing coordinator or a CMO?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Creating an Ideal Customer Profile. This is an introduction to the use and impact of marketing and sales intelligence data on business decisions. Uniqueness : Are there duplicate records? Lead generation.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

MAY 18, 2022

To ensure that RevOps is actually breaking down barriers — and not adding more bureaucratic bloat — leaders should focus on the four key functions of a RevOps team, the common challenges they will face, and the tools, data, and metrics that will deliver success. “Revenue operations is not any one tool, necessarily.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

Hubspot

DECEMBER 21, 2011

SMarketing is the adorable and talented lovechild of sales and marketing, and you need it for lead management success. Meet on a weekly basis to ensure you’re both speaking the same language, have aligned and reasonable goals (do you have a service level agreement in place?), and are meeting those goals you've agreed upon.

Lead Management 28

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 28

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40