Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Establish a service-level agreement for lead routing. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Televerde

FEBRUARY 20, 2020

Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Get in touch here: info@televerde.com.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. CRM administrator: Plan the order of your sync; lead any special integration needs. Deep Clean Your CRM. Sweeping out the dusty corners of your CRM should be priority No. KonMari Your Current Marketing Platform.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). This impacts productivity.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). This impacts productivity.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) and CRM your sales team has ( Salesforce , Dynamics , Oracle Sales Cloud , GoldMine , etc.). Data management.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    The result? 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

Martech Advisor

DECEMBER 27, 2019

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Step 2: Streamline Data Availability.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

6sense

AUGUST 27, 2021

I’ve long believed there is a tremendous opportunity to solve this problem and move the sales and marketing technology world away from outdated tools, and usher in a new era of B2B platforms that will fundamentally change the way companies go to market. 6sense = the B2B go-to-market platform that makes it possible.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing. There is a lot of ‘noise’ on social media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Adobe Experience Cloud Blog

MAY 8, 2015

So, to get the most out of your data and have an effective and efficient marketing automation platform and marketing team, beef up your data checklist with these four action items: 1. Also note that some marketing automation platforms charge based upon the amount of contacts in the system.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

TrustRadius Marketing

SEPTEMBER 8, 2022

Customer relationship management ( CRM ) may be the most common business software on the market. All-in-one tools like these are so popular some probably wonder if they’re overrated and it’s actually a good question. What Is a CRM Software Solution? What are the general pros & cons of the software?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. You designate your own interesting moments within your marketing automation platform. Duplicate leads. Campaign ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 27, 2022

Delete outdated and unusable records Merge duplicates to prevent fragmented profiles Automate lead-to-account linking Consolidate your stack as much as possible With a clean, organized and updated database, complying with data privacy regulations becomes far more straightforward. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). A marketing coordinator or a CMO? Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). A marketing coordinator or a CMO? Can records be combined?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

MAY 18, 2022

To ensure that RevOps is actually breaking down barriers — and not adding more bureaucratic bloat — leaders should focus on the four key functions of a RevOps team, the common challenges they will face, and the tools, data, and metrics that will deliver success. “Revenue operations is not any one tool, necessarily.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

Hubspot

DECEMBER 21, 2011

SMarketing is the adorable and talented lovechild of sales and marketing, and you need it for lead management success. Meet on a weekly basis to ensure you’re both speaking the same language, have aligned and reasonable goals (do you have a service level agreement in place?), and are meeting those goals you've agreed upon.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Data Quality Tools.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40