5 trade show marketing mistakes
JANUARY 5, 2015
Many marketers choose to judge and select their marketing communication tactic based on cost per impression or CPM. Two significant results from 30 trade shows held in 2014 that Direct Hit Marketing has analyzed found: Multi-channel and multi-touch communication produced a most cost effective registration vs. only e-mail. Offline Marketing CPM registration trade show The U.S. trade show industry is BIG.