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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. A search for “best electric cars” is considered top-of-funnel to be in the market to buy.

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Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). It's proof that word of mouth advertising is still one of the most effective forms of advertising. Within Facebook, we also have powerful advertising objectives that many may not realize exists.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Usually these people are at the bottom of the sales funnel and are ready to convert.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Advertising agency. These folks are pros at direct marketing and advertising techniques. Instead, advertising agencies are the workhorses ready to get content created and disseminated after you’ve defined your marketing campaign. Think mailers with specific incentives and creative ads that launch before YouTube videos.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. If you haven't yet, and before you do anything else, make sure you document this information into buyer personas. Numerous SaaS companies have seen success with various types of paid advertising.

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LinkedIn carousel posts and ads: A complete guide

Sprout Social

Organic carousels are generated from document uploads and can have up to 300 slides along with supporting text in the post. LinkedIn carousel posts are a way to share PDF documents in a slideshow format. Have the document you want to include ready to go and follow these steps: How to post a LinkedIn carousel on LinkedIn 1.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. During the funnel, your content will ideally attract attention to your brand, generate interest, stimulate a desire, and prompt action to buy it. CPA can be competitive which in turn leads to high costs.