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AI-powered martech releases: Feb 22

Martech

I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week.

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Break Free: Five Marketing Challenges Holding Back Your CPA Firm

Hinge Marketing

Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm.

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Long sales cycles, the #1 enemy of SEO attribution

Kevin Indig

CPA (cost per acquisition) is easy to see in Google Analytics, but for organic traffic and other organic channels, it's zero because there is no direct spend. But, no channel is really free except for Word of Mouth. But Google Analytics is capped at 90 days, and there is no way to extend the lookback window.

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How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals

SmartBug Media

Think of this as raving fans, word-of-mouth marketing, or going viral. Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Earned media are signs that your efforts in owned and paid media are working. Goals and KPIs.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Word of mouth recommendations from industry friends carries a lot of weight in the B2B world. Cost per acquisition (CPA) : This is the metric that shows how much money you’re spending. Here’s a simple formula to calculate CPA: ad spend ÷ number of actions taken. How can they be reflected in your header image?

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Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x

Outgrow

The first chatbot was created for Compare CPA, a firm that aims to connect you to the best accounting services available. Consequently, it also helped with improving their brand image and got them more clients through word of mouth. Let’s see how! Outgrow - The Solution. StepOne Agency used Outgrow to create two chatbots.

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Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. It's proof that word of mouth advertising is still one of the most effective forms of advertising.