Hinge Marketing

OCTOBER 31, 2019

At Hinge, we write and talk a lot about differentiation. Meet the not-so-differentiated firms. In this post, we’re going to focus on the worst offenders: a dozen so-called differentiators that haunt professional services firms like bats—and suck the life out of otherwise promising brands. . 12 Not-So-Fresh “Differentiators”.

Differentiation 91

Differentiation Work Management Marketing Management Service 91

Hinge Marketing

NOVEMBER 12, 2015

Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

B2B Marketing Traction

MARCH 13, 2015

One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession!

Consulting 100

Consulting Planning Marketing Proposals CPA 100

Hinge Marketing

NOVEMBER 24, 2015

They want brevity because they are busy, and most of the “padding” in those larger proposals is just fluff to boost the firm’s egos. The private developer praised two construction firms specifically for always producing concise 30-page proposals regardless the project size.

Marketing Proposals 48

Marketing Proposals CPA Cost per Acquisition Paid Search Agency 48

B2B Marketing Traction

OCTOBER 28, 2009

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. 50 – 30 – 20.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Directive Agency

MARCH 6, 2017

We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. I recognize that as the CEO I can do this, but how can you differentiate your product or service line if you can’t change your brand or strategic positioning? Poor Creative.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

SnapApp

APRIL 4, 2018

In this report, I can easily see if a certain sales rep has issues closing deals after a first call, proposal, etc. Cost-per-acquisition (CPA, ideally under target $). Note: To qualify a lead and differentiate it from an average one, we set a few parameters at the start of the campaign. Anvil Media | President. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107