Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And the truth is far from it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And the truth is far from it.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. And the reaction of many is to rush into the technology.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

B2B Digital Marketer

MARCH 18, 2021

in Organization and Management. Content diverts our attention from the fear of that sales process and allows us to relax.” Even if you go to a, if you go to best buy and you see that sales person coming to you, you’re like, okay, I gotta get outta here. Dr. Pelè holds a Ph.D. Pelè at www.drpele.com.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. The sales or support representative should speak directly through whatever medium the contact prefers. However, for marketers, a social media address is insufficient to manage that channel. Marketing is not only about messaging.

Social Media 123

Social Media Work Management Marketing Management Media 123

NetLine

JANUARY 23, 2020

Closing the Experience Gap: How Succession Management and Employee Development Can Prepare Your Workforce for the Future. How has content marketing evolved over the past few years? It used to be solely focused on bringing new companies into the top of the funnel. Any words of wisdom to share with your marketing peers?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

The ROI Guy

OCTOBER 11, 2010

Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Traffic is the lifeblood of internet marketing. Higher Conversion (More Sales!) This is priceless.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Outbrain

SEPTEMBER 27, 2021

Knowing the difference might not be the single most important thing you need to be aware of as a marketer, but this knowledge will come in handy when you’re speaking to your clients or cross-department managers who may assume these two separate terms mean the same thing. What is Marketing? The marketing mix.

Advertising Agencies 34

Advertising Agencies Paid Content Paid Search Agency Advertisements 34

Marketing Insider Group

SEPTEMBER 30, 2010

If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing is much more important than sales, update your resume. And…Marketing needed lots of help. In BtoB Magazine , Karen J.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KoMarketing Associates

JANUARY 24, 2017

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. Match Content with User Intent.

Organization 120

Organization SEO Practices Best Practices 120

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. One of the components of  inbound marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. One of the components of  inbound marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Full Circle Insights

JANUARY 28, 2021

It’s a good idea to prepare your marketing team now for the next global disruption. The nature of the next disruption is unknown, of course. Here are three ways to prepare to manage disruption. Adopt Agile Marketing Methods. Drive Process and Investment Efficiency Across Channels (Including Digital). White Papers.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

One of the things that sets an agile approach apart from waterfall and other methods is that failure is an option, so marketing teams can continuously try new approaches. Failure (within reason, of course!) A measurement sprint is great way to incorporate performance metrics into your agile marketing plan.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JUNE 22, 2021

Align more closely with colleagues in other departments, particularly sales. Maybe you’re sold on agile marketing for all those reasons and more, but the question now might be how to build support in your organization to switch from traditional to agile marketing methods. 3 Agile Marketing Tips for the Post-Pandemic Economy.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Oktopost

JUNE 5, 2019

Should I use inbound marketing or outbound marketing? Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead.

Paid Content 117

Paid Content Top of Funnel Enterprise Management Telemarketing 117

Full Circle Insights

JANUARY 26, 2021

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. The shift to digital channels is another reason for the Agile Marketing trend. Analytics are essential at every stage of the Agile Marketing process. It all makes sense in a disrupted economy.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

AUGUST 21, 2020

To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates. But engagement isn’t revenue, and a lead isn’t a sale. Who Is in the Room?

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

MAY 12, 2021

It’s time for B2B companies to strategically evaluate the changes they made during the pandemic and decide what to keep and where to reverse course. The good news is that marketing leaders who have the right data and measurement tools won’t be flying blind. Velocity & Shortening Your Sales Cycle. WATCH ON DEMAND.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

SEPTEMBER 11, 2020

Marketers Are From Mercury, Salespeople Are From Saturn. They’re not alien lifeforms, of course, but marketers and salespeople do come from different worlds. B2B companies sometimes go as far as folding Marketing into the sales organization, with a chief revenue officer overseeing both business development and the brand.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

MAY 20, 2021

Lead gen is one of the most challenging jobs in marketing, and B2B marketers had to figure out how to connect clicks to leads, pipeline, and revenue inside the CRM. B2B marketers might feel whiplash after adjusting to the unprecedented circumstances of the pandemic and now facing the prospect of reopening. Additional Resources.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). ” ( Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100