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Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.
LeanData
MAY 6, 2022
Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” In the past, trying to shoehorn all that complexity into tried-and-true growth best practices proved challenging.
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Martech
MARCH 30, 2023
Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.
Convince & Convert
DECEMBER 5, 2017
For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. Something amazing is happening.
Martech
FEBRUARY 28, 2022
One said social media was first and email second for ROI, and the other said the opposite. Much of the difference comes down to capturing, measuring and acting on intent. The perspective has been this: “We have this marketing automation platform. When we focus on intent, we see email’s uses and value differently.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?
Marketing Interactions
APRIL 14, 2019
Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. To do that, marketers must look at what makes for a compelling conversation.
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