20 Ways to Generate ROI from a Corporate Blog
Webbiquity
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.
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