article thumbnail

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views.

article thumbnail

How one tech company is doing marketing without cookies

Martech

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Strategies for different channels Once the cookies were gone, CPC in Google Search increased by about 30%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 7 Rules of the Road for Writing Great Digital Ad Copy

Anyword

Growth marketers who rely on paid media have their work cut out for them. Each platform comes with numerous formats, tons of pricing models, and a variety of audiences to target—not to mention its share of “secrets,” or tips and tricks that let the knowledgeable growth marketer get benefits beyond most advertisers.

article thumbnail

How to Adapt Your Digital Marketing Strategy in a Time of Crisis

Outbrain

So we decided to ask the Growth Marketing team at Outbrain (all of whom are working at home…) for their top tips and ideas about how to adapt your digital marketing strategy in a time of crisis. Rather than focusing on impressions, now is a good time to change your digital strategy so you are paying for clicks only.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. BigSpeak | EVP - Marketing. . . Dustin Tysick.

article thumbnail

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

CPC or CPM of campaign. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Growth Marketer Sid Bharath says, “When it comes to influencer partnerships, you need to give value first. Payscale may be based on things like: . Number of subscribers.

article thumbnail

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

CPC or CPM of campaign. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Growth Marketer Sid Bharath says, “When it comes to influencer partnerships, you need to give value first. Payscale may be based on things like: . Number of subscribers.