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52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Cost Per Lead (CPL).

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7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

BenchmarkONE

Instead, you’ll see an estimate of how many clicks and impressions you could expect if you ran an ad for 30 days using those keywords. You can also see estimated costs, CTR, and CPC information. With these seed keywords, you can develop content such as blog posts that addresses the selling points of your solution.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Specific tactics for Customer Match include targeting unsubscribers with Google Sponsored Promotions emails, or cross-selling opportunities to sell add-ons or accessories to prospects who are known to have purchased the base product (such as selling a phone charger to a prospect who has purchased a new phone).

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). They are also available for display.

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Amazon Advertising: A Beginner’s Guide to Maximizing Sales

Single Grain

The image on the left is a CPC-based ad denoted with the word “sponsored” at the top of the product name: 2) Sponsored Brands Sponsored Brand campaigns enable shoppers to discover e-commerce brands and products with custom headlines, videos and images.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

No cross-app data sharing unless users accept it. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Align with key stakeholders Cross-functional alignment is an essential yet often overlooked step in building a B2B marketing strategy. Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities.