How Can SEO and Paid Media Work Together for Better Results?
Directive Agency
APRIL 15, 2022
PPC, like SEO, is an acronym for Pay-Per-Click (we love acronyms in digital media). This is defined as an advertising model that allows marketers to place ads on an ad platform (think Google, Facebook, LinkedIn) and pay the host of this platform each time they receive a click. Drawbacks of Paid-Only Focus. So, what is the SERP?
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