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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. In my experience, a lack of data can lead to a senior stakeholders’ opinions carrying more weight than an SEO expert’s recommendations. Start by asking the right questions.

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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

Engaging content: Unlike other industries, regularly creating engaging blogs that effectively communicate the value of industrial products or services without sounding “salesy” can be a hurdle. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

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How to Get a Customer to Edit Their Negative Review

Moz

Stats to start with. The following list of stats tells the story of why you want to do anything you can to get the customer to edit a bad review to reflect more positive sentiment: 57 percent of consumers will only use a business if it has four or more stars — ( BrightLocal ) One study showed that ~1.5-star percent to 12.8

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How Event Tech Turns Internal Events Into Employee Retention Engines

Attendify

What’s more, leading event apps empower employees to build connections through a private social network, let new hires voice their opinions about the process through real-time polling, ratings and reviews, and make the entire process fun via in-app gamification. Maximize company celebrations and brand updates with event tech.

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Marketer of The Month Podcast- Episode 093: Insights on SAAS, Remote Culture, and Ecosystems From Hubspot’s #1 Elite Partner Agency

Outgrow

So they’re an organization that has senior living communities which a lot of our clients, I know it’s not on the stats, we’ve been talking about software, but in that senior living space they’ve got multiple locations and they run a lot of different kinds of advertising. And so you could make some correlations, right?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

42% learn about products and services via Twitter. 41% provide opinions about products/services. The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. Then, sort by topic to see if there are any correlations between great performance, and topic choice. 2) Sales/Support.

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