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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

What Are the Types of Customer Data Available There are six types of customer data that every business should focus on: Demographic Data Demographic data includes information about your customers, such as age, gender, income, education level, marital status, and geographic location. Why is Customer Data Important?

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What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

How STEM education could help promote gender equality in martech. The Current State of Women in Martech Indicates the Need for Diversity in STEM Education. Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. Learn More: Gender Representation in Ad-Tech.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Furthermore, if you don't have this data connected to your customer relationship management (CRM) system, you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel — and your marketing strategy as a whole. Establish data benchmarks.

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

In your opinion, what are 3 critical components needed to maximize marketing automation return on investment ? It is both monetary and educational. Of course there will always be a correlation between quantity and output but that model is incredibly inefficient. Gray: First, define success. Next, develop a process.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

For pharmaceutical companies, effective marketing is crucial to educating the market about new treatments, connecting with healthcare providers, and building brand awareness. Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers.

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Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

EMagine B2B Blog

Convert potential patients into appointments and/or requests for second opinions. Get a second opinion. Obtain second opinions for patients. Website Goals and Objectives. Unlike a traditional doctor’s office, a hospital website must manage information for a variety of website personas who all have very different objectives.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Furthermore, if you don't have this data connected to your customer relationship management (CRM) system , you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel -- and your marketing strategy as a whole. 3) Establish Benchmarks.