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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

There is a correlation between effectiveness and the amount of budget allocated to content marketing. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. The stats also show that the growth rate of Google Plus shares was approximately 18.5% Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing.

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5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

To increase the effectiveness and power of your lead nurturing campaigns , there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. Integration With Landing Pages. N ext Steps. Next Steps.

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How Leveraging Video Content Boosts Organic SEO

Valasys

Thus, on-page engagement bears a direct correlation with improving your organic rankings. Research from Oberlo stats establishes that an average user is likely to spend 88% more time on a website with videos as compared to the one without it. Video content boosts organic SEO and helps marketers cultivate their brand resonance.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. 65% of B2B marketers have not established lead nurturing.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

How does lead nurturing play a part in reaching these executive contacts?   Once we put a concerted effort into blogging and social media marketing though, the stats took off.    It was the web traffic report over 6 months and a stack of 6 month lead gen reports.    Big article on Monday.

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Amazing YouTube statistics for B2B Marketers

Valasys

The video marketing stats released by Think With Google & Nielsen show that people are watching more than 100 million hours of YouTube videos on their TVs every day. YouTube Content Marketing Stats. The stats show that 68% of the videos ranking on the first page of YouTube are in HD. The Video Stats Sponsored by YouTube.

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