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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? billion in 2019.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Explore popular solutions and how they can integrate with your CRM in this complete guide. The rise of B2B sales automation is directly correlated with the operationalization of data. Sales Automation + Your CRM. Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation?

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The Right Customer at the Right time

Cintell

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. You can also use your personas to find and add new contacts to your customer relationship management (CRM) system.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Elevate Your Marketing Game: Advanced Strategies for Personalized Campaigns

ClearVoice

No one likes getting abysmal results out of their personalized marketing campaigns. This approach hones in on the unique interactions and characteristics of each segment, allowing for more personalized and effective marketing strategies. This helps you better target your marketing efforts and improve campaign outcomes.

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Customer Acquisition, Omnichannel Marketing and Data Quality

Porch Group Media

Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement.