Where Does Martech Fit in the Creative Agency Triumvirate?
ClearVoice
OCTOBER 26, 2020
Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. Before the digital age, traditional creative agencies had two primary roles: the art director (ideation and imagery) and a copywriter (words).
Let's personalize your content