The 4 Most Common Mistakes in B2B Content Marketing
Marketing Insider Group
JUNE 2, 2010
And I will describe the “halo effect” and how to make it work for you. The “halo effect”: The halo effect is essentially the rule that targeted content will produce more contacts outside your target than inside. Do these 2 things and you will find valuable leads. In this post I will explain the 4 most common mistakes marketers make.
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