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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot

You’ll receive business guidance, marketing assets, training, and much more. Item 11: Assistance, Advertising, Computer Systems, Training : The services that the franchisor will provide to the franchisee. Item 13: Trademarks : The franchisor must disclose any trademarks within the franchise system.

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16 Business Tips You Need to Read

Hubspot

Check out this list of podcasts every entrepreneur should listen to. Host team trainings. Defining a target customer helps you find and market to a specific audience. To check if a trademark is already registered, The United States Patent and Trademark Office (USPTO) website has an online database you can search.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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How the Flywheel Killed HubSpot's Funnel

Hubspot

Flywheels are used in cars, trains and power plants. Word of mouth has always been fundamental to great marketing, but look at the world we living in today. We’ve invested more in customer marketing, more in customer advocacy, and more in creating delightful onboarding for new customers. Here’s why this model changed my mind.

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

Fake leads waste efforts, and users might prefer to have their listings posted elsewhere. The website’s domain authority can be affected if bots web scrapes copyright and content. Websites sometimes use scam bots to reproduce copyrighted or trademarked data from rival web pages. Scam bots can negatively affect SEO.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Marketing & Advertising. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. This self-scrutiny is the result of a changing groupware market, which has caught the attention of major players in the operating systems and Internet industries, including Microsoft, Netscape and Oracle.

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What to think about before you invest in CRM

GreenRope

You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. Think about the following before importing your contacts or going through any training: How are you organizing your contacts? Does each salesperson have their own list of contacts?

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