The Best Email Deliverability Guide Ever
Act-On
NOVEMBER 7, 2023
Or getting stuck in SPAM folders, never to fulfill their destiny? Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. Often, ISPs will route an email directly to spam if it isn’t rendered properly on mobile. Likewise, a bad reputation will make emails bounce or hit the SPAM folder at a higher rate.
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